Need brand support?
You’re in the right place.
I am a brand manager & designer taking a mindful, data-backed approach to all things social.
Management
Offload your post scheduling across Instagram, Facebook, Twitter, Tik Tok, YouTube and Pinterest with a value-packed content calendar built one month in advance. Leave daily replies, interactions and social listening to an industry expert. Receive monthly data reports and strategy plans for steady growth.
Content Creation
Showcase your brand’s awesome mission with custom template design, branding, copywriting, articles, GIFs, carousels, illustration, icons, shortform / longform videos; and CTA-strong ads. By adopting your unique voice and brand style, I’ll create cohesive, beautiful content across all your platforms.
Strategy
Build higher engagement, growth and conversions based on your unique social media goals. After a comprehensive audit, competitive research and analytics report, I’ll deliver a strategy plan packed with budget-friendly objectives, content suggestions and current trend breakdowns.
Paid & Organic
Grow with both organic and paid strategy. Once your organic posts gain traction, back your content strategy with targeted paid ads. Whether your budget is $10,000 or $10, my approach includes weekly monitoring, strong CTAs, eye-catching design and consistent optimization.
Branding & Design
Stand out against the competition by creating your visual identity (or rebranding) with the perfect color palette, logo, voice, tone and brand positioning for your business. Complete with a detailed brand and style guide to make your marketing efforts cohesive across the board.
Influencers
Build long-term relationships with creative, like-minded creators and experts in your field. Through personalized outreach and impactful partnership proposals, collaborate with authentic influencers who believe in your brand’s mission just as much as you do.
BRANDS
SoGal Foundation
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Managed marketing efforts of 52 international chapters and headquarters across Instagram, Facebook, LinkedIn, WeChat, live / online events, email and website.
Grew social media channels by 50-65%.
Acquired 43,000 applications for black women & nonbinary founders grant.
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Designed colorful, smart social media templates, logo variations, pitch competition event swag, flyers, event banners, global chapter logos and company-wide brand and style guide.
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Implemented full digital marketing strategy across social media, website, email, event and partnership outreach in order to reach minority-owned companies in need of access to funding and business mentorship.
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Managed paid ads campaign of $10,000 monthly spend culminating in 45,000+ leads withing two months.
GOJI
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Developed playful stills, GIFs and reel templates for holiday campaign so busy parents can offload gift shopping with curated gift lists.
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Crafted a unique visual brand identity, including fun graphics, simple spacing, primary and secondary color palettes, and bold typography styles.
Stacey Boehman
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Managed 30K following across Instagram and Facebook for aspiring life coaches.
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Designed beautiful, minimalistic custom templates to maximize program offerings and simplify messaging for new target audiences.
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Refined posting times for higher engagement, smoothed out approval processes and developed a content strategy to include more UGC, testimonials and video content.
KENT
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Created content calendar from scratch for budding eco-friendly fashion.
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Made minimalistic, high-end visual content for event flyers, interview sub-series and social media posts.
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Established schedule for peak posting times, broadened content strategy to include more diverse body types and built up UGC content.
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Created outreach strategy, product offering and copy for selected influencers.
Focus on authentic collaborators with small to medium-sized following.
HER Dating App
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Developed branded series for live speed dating events across several U.S. cities, email banners, app banners and social media posts.
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Hand-illustrated and designed logo for queer and BIPOC-run podcast sub brand.
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Created retro, 90’s inspired visual brand identity for podcast sub brand, complete with custom interface graphics.
Queer Soccer League
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Manage content from ideation to posting across social media channels, website, email and partnership events.
Grew following from 0 to 1,000 in one month.
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Created warm, accessible and dynamic brand identity for diverse queer audience.
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Consistently optimize website, events and social media channels to make services as accessible to queer community as possible.